AI can reason. AI can notice patterns. But the most interesting nuances, insights, and ideas come from humans noticing small things that lead to next-generation ideas.
In this new landscape, the role of human creativity seems to be evolving. It's about doing the noticing, actively engaging with the world in ways AI can't. AI doesn't have unique experiences to pull from—humans do. AI doesn't have a backstory that resonates with people—humans do. AI doesn't have quirks that cause it to see the world differently—humans do.
These uniquely human qualities are what help creators attract deep audiences and create thoughtful, inspirational, and valuable content. It's about being at the helm, doing the noticing, connecting the dots, and sharing unique perspectives with the world.
While AI can handle many tasks, creativity remains a deeply human domain. The non-creative stuff—editing A-roll, creating transcripts, organizing information—these are areas where AI can be leveraged. This leaves space for humans to focus on making truly remarkable things.
Taste emerges as a crucial form of creativity in this context. It's about designing something for others to consume, with an intuitive understanding of what they'll like. But it's also about creating for oneself—writing in a diary, designing a product, shaping a life that's exponentially better based on personal contributions.
There's a unique power in improving something for oneself and then inspiring others to use it because it's genuinely helpful. Authenticity seems to radiate confidence and invite people in. They become interested in what's being offered, often without realizing they're being sold to.
This ability to execute across projects, knowing what works and what doesn't, feels almost magical. It's not about waiting for permission, but rather giving oneself the go-ahead to pursue ideas.
Creating based on personal intuition means sharing the stories in one's mind and allowing others to consume them. It could also mean providing a platform for others to share their stories.
There's a particular joy in becoming an authority—being known as someone who created something that inspired others to act. It's about being seen as a figure of inspiration through the ability to tell compelling stories.
In this creative process, the focus seems to be shifting towards the present moment. It's reminiscent of being 14 again, leveraging available tools to achieve success rather than building everything from scratch. It's about being in the mix, being productive, but always creating based on personal intuition.
The emphasis appears to be on self-reliance and focusing on the excitement of building in the present moment. The story being created could become a medium of interest, without the pressure of immediate deadlines.
With AI support, there's potential to accelerate the creative process. It's about staying in the creative space, making time to create stories and deliver something personally meaningful.
In the end, it seems to be about creating something one would want to see themselves. It's about noticing aspects of the creative process that feel vital and keeping them alive.
This new era of creativity, shaped by the presence of AI, presents an intriguing landscape where human intuition, experience, and taste play an ever more crucial role.